Since Rick Ross’ inception in the rap game, he has prided himself on being the flyest of them all — on some mirror mirror on the wall ish. So, it was only logical the superstar rapper put his fans onto game, especially those aspiring to be part of the “Beard Gang.”
For his next business venture, Rozay is introducing the RICH by Rick Ross Collection; a nine-piece grooming line consisting of luxury beard oil, shampoo, conditioner, hair and body wash, styling gel, shaving cream, aftershave balm, classic pomade and strong styling wax.
“I always get asked what I use to keep my beard so fly and real bosses help other bosses stay blessed, so I knew I needed to bring the people what they wanted!” Ross says in a press release. “From the shower to styling, the RICH by Rick Ross collection has something for every guy out there, and at a price that won’t knock your hustle. I promise you, with RICH by Rick Ross, your style will be ‘untouchable.’”
Respecting the hustle appears to be accurate. The RICH products all retail for $12.99 to $15.99. Users looking further into the fine print will pinpoint the entire collection is sulfate and paraben free and contains the ingredients hemp seed oil, Kona coffee, vitamins (D, A, E, B12), champagne and caviar extracts.
RICH by Rick Ross Collection currently has a VIP briefcase pre-order on the official website and limited quantities of individual products will become available in May. The national rollout will begin in, with select Sally Beauty Supply Stores being a viable source to “gloss like a boss.”