A key feature of the Afro Hub is the playlist takeovers from artistes like Major Lazer, Burna Boy, Jacob Banks, Wizkid, and Bas & Mereba. This will allow Burna Boy to create a playlist of his favorite songs under the Afro Hub, which will then be featured as a Spotify highlight. The announcement coincides with a 3-month YouTube campaign that focuses on Burna Boy as a global artiste on the rise.
Look out for his billboards across America and Europe.
The Global Cultures initiative exists to raise the profile of international music, and the new Afro Hub will include several tiers of content including news, podcasts and playlists such as African Heat (Top Hits), Peppeh (Early Bets), Gold Mine (Classics) and We Everywhere (X-Overs/Diaspora Hits), and playlists which will highlight the continent’s best tracks by region.