Seth Rogan and long-time friend and business partner Evan Goldberg are diving into the cannabis business. Rogan and Goldberg, who worked with the actor on Pineapple Express as the executive producer, announced their cannabis company Houseplant earlier this week. The company is a partnership with Ontario-based cannabis company, Canopy Growth, who also partnered with Snoop Dogg and Martha Stewart in separate ventures.
“Houseplant is the result of years of experience and dedication, with each element and expression thoughtfully designed to make it easier for people to learn to love cannabis as much as Houseplant does,” Canopy Growth said in a statement.
Rogan’s venture into the weed business is expected especially since the Canadian government legalized recreational use of cannabis in October.
“Houseplant is a passion we’ve brought to life through drive and dedication. Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis,” Rogan said in a statement. Goldberg added, “We are so proud to be launching in Canada, our home. After spending five years diligently preparing for the launch of this company, we’re excited to be able to share our passion for cannabis with Canadians in this way.”
The first strain from Houseplant will be available in April, called Houseplant Sativa. They will also be rolling out Houseplant Hybrid and Houseplant Indica.