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Nike To Release Special Edition Swarovski Air Max 97 Today

Nike has ramped up their production of the Air Max 97 as of late, as The Swoosh continues to commemorate the iconic sneaker’s 20th anniversary.

In the last month Nike has released various new colorways of the Air Max 97 and there’s still much more to come before the year is over, including some more new colorways as well as some OG favorites.

Additionally, today Nike will also be releasing this special edition “Swarovksi” Nike Air Max 97 LX which comes fully equipped with approximately 55,690 Swarovski crystals total on the uppers. A black colorway of the “Swarovski” Air Max 97 released in the Spring, but now Nike is ready to release a “Silver Bullet” rendition in honor of the shoe that was originally inspired by the industrial finish on mountain bikes 20 years ago.

Per Nike,

“During a trip to the Swarovski headquarters in Wattens, Austria, NikeWomen Color and Material teams received rare access to company archives and learned about the 12 years of research that went into the production and innovative applications (which include jewelry, apparel, fabric, home décor, car interiors and watches) of Swarovski’s pioneering, sustainable Advanced Crystal formula. In particular, the NikeWomen team gravitated toward the Crystal Fabric.”

“The fabric was then applied through a heat fusing process, without any stitching, that uses precise pattern pieces — varying for each shoe size — to curve around the waves of the 97, including the expanse of the one-piece rand. As the shoe moves, the crystals refract light with a bright, shimmering effect. Released in black for Spring, and now in silver for Fall, the Air Max 97 LX with Swarovski crystals marks the first time NikeWomen has used Swarovski crystals on a shoe, as well as the first time Nike has fused precious material onto the Air Max 97.”

The lux 97s will release in the silver colorway, in women’s sizing, starting today, September 7th, at select retailers.

 

 

 

 

 

-Hotnewhiphop . com

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