Kylie Jenner apparently ‘picked and trademarked’ her baby’s name, months before she was born so it could be used in her new makeup line.
The 20-year-old had been reportedly planning the makeup range long before she fell pregnant, so had to decide on the name early on in her pregnancy in order for her team to start designing the product.
A source told The Sun that she had gone to great lengths to protect and patent Stormi’s name.
They said: ‘A new make-up range was already in the planning when she found out she was pregnant, so the idea came together over the pregnancy and when Kylie chose the name Stormi it was really early on.
By trademarking the name, Kylie has ensured that no other company can make profit from the already famous moniker
She had to decide months back what name she wanted so they could start working on the packaging and the theme for the new line.’ By trademarking the name, Kylie has ensured that no other company can make profit from the already famous moniker.
The insider revealed that because of the Kardashian’s court battle with Blac Chyna, they can’t be too careful.
They said: ‘When Stormi was born, everything was all ready to go – and now the range is preparing to launch, she couldn’t be happier.’ She called the palettes Calm Before the Storm and Eye of the Storm
Kylie’s fans were so excited for the release of her new makeup line when she revealed the collection inspired by her daughter yesterday.
She has called the palettes Calm Before the Storm and Eye of the Storm, with her individual eye shadows named after her new baby.
One is called Star Baby and another has the name Heaven Sent.
She revealed the collection on Instagram and tagged the photos with the caption: ‘A few of my favorites #WeatherCollection launching Feb.28th inspired by my Stormi. @kyliecosmetics’.
Just recently, the reality star took to Twitter to tell her fans that Stormi was doing great and looks just like Kylie did when she was a baby.