Manchester United have been named the world’s most valuable football club by Forbes for the first time in five years.
United were valued at $3.69 billion by the American business magazine, ahead of Spanish giants Barcelona and Real Madrid.
Barcelona are valued at $3.64 billion while Real Madrid, ranked first in the list for the past four years, fell to third with a value of $3.58 billion.
Bayern Munich ($2.71 billion) and Manchester City ($2.08 billion) also made the top five. Arsenal, Chelsea, Liverpool, Juventus and Tottenham make up the rest of the top 10.
Mike Ozanian, assistant managing editor at Forbes Media, said: “Manchester United’s return to the top spot is a testament to their powerful brand and marketing acumen.”
United generated revenues of $765 million during the 2015-16 season, according to Forbes, $77 million more than both Barcelona and Madrid.
They are also the most profitable club, posting operating income of $288 million — $107 million more than second-placed Madrid.
Last week, United were named Europe’s most valuable football club following a report by auditors KPMG, which valued the club at €3.004 billion ($3.39 billion).
United, who won the EFL Cup and Europa League last season but finished sixth in the Premier League, announced in May projected full-year revenues of between £560 million and £570 million ($722 million and $731 million) and expected profits that could surpass their current record of £191.9 million ($247.5 million).
They currently have 26 global sponsorship deals, including with Adidas, Chevrolet, 20th Century Fox and Uber, as well as 10 regional sponsorship deals and 28 other media and financial sponsors.